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Are you confused about personal trainers or tired of the same old advice they offer when you know it all stems from something they read in Muscle & Fitness Magazine? If you doubt your trainer and feel they lack the knowledge necessary to meet your needs, then Don Lemmon's KNOW HOW, Book Four: Personal Training Certifications is for you. While fad diets dispensed by trainers may initially offer rapid weight loss, the result is always temporary, leaving you angry and often with a few extra pounds. The problem with trainers is that they depend on old school teachings rather than original, usable advice and the certifications and degrees they possess do not make one trainer any better than another.

The key to long-term success is adopting a healthy lifestyle, not listening to a person who says they have a magic 7, 14, or 30-day plan for you. What is important here is accepting that no one knows your body better than you do. This complete exposé of the personal training industry and modern medical care system has been a long time coming. This book will teach you everything necessary about the things ‘those on the inside' are holding back from you. A physician once told me "An educated patient is one less customer".

Come discover what is required to break the shackles and remain independent of those trying to keep you in the dark. I assure you the 300 pages in this book will give you a better running knowledge than anyone else at your gym and gives you the ability to communicate with physicians from now on.

If you are currently a trainer, you will use this new knowledge to gain referrals from numerous branches of the medical field. You will pull ahead of the local competition rapidly using this book's business guide.

With over 200 topics divided into three categories (medicine, exercise & nutrition) you learn to talk the talk. Once you explore and practice the marketing tips and tricks I present (that successful trainers use to draw clients), you will be walking the walk. I know trainers making $20K a month using the advise in this book. Whatever the reason is you get this book, it is full of things that trainers often neglect, mostly because they do not know anything about the subjects to begin with.

Take your success seriously. Fire your trainer, become one yourself, or at least be your own. I am not kidding when I make this statement. You CAN and SHOULD do this right now. Look at it this way, if you fail, I do not get your referrals. Moreover, I need referrals to keep my own business running. So, who really loses if I am wrong? Don Lemmon. If you think it bold I said that, then you need Book Four right away.

Q: I am a personal trainer who earns minimum wage and admittedly needs to learn a few business tricks. I want to be a success but do not know where to begin. I even hurt a client last week. I do not want to be known as a bad trainer. Can you help?

A: Oh boy, you might not like what I have to say...

In order to even consider yourself at the very least partially prepared for handling patients or clients, working with therapists, trainers, physicians, etc., or becoming a success in the fitness field, you had best take what you are about to read seriously. For anyone to trust you in taking someone else's health into your hands, you must know all angles surrounding your work and be able to communicate freely.

Reading this book repeatedly until you know what the subjects generally are without the urge to run off and look it up right away is a grand idea. Keep in mind, a running knowledge of medical terminology, fitness lingo and business jargon, consists of a tad bit more than the ability to dispense a definition or an opinion. A running knowledge would also allow you to carry on a conversation about the subjects we cover in this book without a flinch. So, let this be the start of many intelligent conversations to come.

The content of this book is a compilation of questions clients have asked me or have sent in at some point. I am positive we could cover more and even include additional detail but it is not necessary today. Portions of this book are included due to obvious relevance, others, to let you know that your current certifications have misled you. Sometimes it is best to agree with the definitions of the established institutions but at other times, well, the standards are way off base and I am not known for my ability to remain quiet. In a few cases you might say to yourself, "I already knew that," or "I could have looked this up on my own."

Fact remains, if you knew it, then I am sure you will learn more about it from this book. Besides that, if you really could have looked it up on your own, why haven't you? Something definitely not discussed in detail are the personal training courses I recommend. Let us cover that quickly before we go further. There are two that come to mind; one is I-A-R-T.com and the other at ISSAonline.com. Essentially, these companies are completely different enough that you should try both. It is better to do more than less when it comes to educating yourself.

It is great that some people turn a hobby into a business but that is not any more right than the people who diet down using questionable methods to do a photo shoot selling their advice. They are not selling a lifestyle. They are selling you Band-Aids that do nothing to heal your wounds. You cannot teach people how to damage themselves in route to a temporary look. That is not good business and it is not ethical.