TABLE OF CONTENTS
Chapter 01: THE MEDICAL FIELD - pages 3 to 116
Chapter 02: EXERCISE KNOW HOW - pages 117 to 216
Chapter 03: NUTRITION KNOW HOW - pages 217 to 231
Chapter 04: THE BUSINESS GUIDE - pages 232 to 304
There is nothing more important in this world than your health and if you are in business, your reputation. As a personal trainer, you already know that your clients look to you for information and help in all aspects of their health endeavors. Choosing the right advise to offer can sometimes be a little tricky with all the information that is bombarding the public. But what if the advice you give or take shows not results? You lose a client and you lose as a personal trainer.
Certifications, good ones, require a personal trainer to pass an examination that may, or may not, be taken in person. What does anything answered in multiple-choice format assure about that trainer's ability to work well face to face with a fussy client? What does it show about their character? Are they anything more than parrots that memorized some basic answers to get a certificate to hang on their walls?
Let's face it, if most trainers had the background required to work in a professional medical or therapy environment, that is where they would be. Certifying organizations would rather you pay them hundreds and sometimes THOUSANDS OF DOLLARS for information found in my book for less than the cost of one month at a gym.
Book Four: PERSONAL TRAINING BUSINESS GUIDE has been a long time coming. It is a complete expos é of the personal training and modern medical system. If you are a trainer, in order for you to even consider yourself partially prepared for handling patients or clients, working with therapists, trainers, physicians, or becoming a success in this field, you must know all angles. Titles mean nothing. Applicable knowledge is everything.
Over 200 topics are covered in this book. If you read them until you at least know what the general theory behind each subject is without needing to fake it, you will be so far ahead of your peers; it will not even be funny. Most trainers know so very little about their work. Keep in mind; knowledge consists of more than the ability to dispense a definition or an opinion.
Book Four also contains my very own Personal Trainer Business Guide, step-by-step information on how to increase your referral base by using sincere and honest marketing techniques. I will teach you how to build, operate, and succeed in every way. If you have an existing business, the information is even more valuable.
This guide is better than any weekend long seminar. I cover every imaginable tool I possess and when I say the KNOW HOW Personal Training Business Guide is loaded with info, you saw that list above; I mean it is literally L-O-A-D-E-D!
This is possibly the most important book you will ever own. Once you read it, you will know immediately why there is an entire industry suppressing this knowledge. By just using any one part of this system for even one month, it will literally catapult all your previous efforts into outer space.
It will be easy because I have already finished half the work for you. It is in the book... The secrets of being published in local news, put on television and possibly even in major magazines for national exposure. There is nothing like national exposure to build a local following. Discover the rules to building strategic alliances and much more.
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